…making brands simple, relevant, and compelling.


December 1st, 2012

Simplifiers: Mark Olson (aka Mojo) at TEDx Fargo – YouTube

There are two kinds of people in the world – simplifiers and complicators.

Most of us are complicators. We may not see ourselves as complicators; we don’t mean to be complicators. But we are.

Simplifiers are a rare breed. They rarely make it to maturity.

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May 13th, 2011

A kid doesn’t have that many heroes. So when one gets sick and acknowledges he will soon pass, it’s worth noting. Harmon Killebrew was ‘The Killer”. Not Jerry Lee Lewis, who was a piker in comparison.

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Comes a time

March 24th, 2011

When you do something long enough, you should get pretty damn good at it.

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Brand Obama – Beyond Logic

January 14th, 2011

President Obama Connects at Gut-Level

Regardless of your political stripe, you have to be impressed by President Obama’s ability to articulate a thought and express it with force, authenticity, and grace.

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Why I’m Done Fishing for Whales…

January 11th, 2011

And going to school with other little fish.

I used to work for a large corporation, one of the largest software companies in the world.

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RFP = Really Flawed Process

December 2nd, 2010

I’ve just completed my first, last, and only experience responding to an RFP.

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Otters and a Frog

September 1st, 2010

Lessons in Differentiation

A few nights ago I was relaxing at the lake. I’ve been spending summer weekends on this little parcel of land since 1963. I know this piece of ground and the lake it sits on very well.

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Design Simple

August 31st, 2010

Design is a topic that is as complicated, or as simple, as you make it.

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Summer – The Brand

August 30th, 2010

Summer. Just the word evokes multiple sensations, memories, and experience.

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Micro (Marko) Economics

May 13th, 2010

I am a consultant. Brand, design and creative work are my area of focus. My shop is a one-person business. So, when I’m busy, the economy is great. When I’m slow, the economy is bad.

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Perspective Matters

May 12th, 2010

Life is complicated. You have to filter everything you hear – and read – in order to understand the true motivation behind any message.

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The medium is NOT the message.

May 10th, 2010

It’s not about technology. Never was. Never will be.

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Toyota Brand Crashes “Quality Was Job One”

February 3rd, 2010

Toyota’s stellar reputation for quality takes a hit.

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Leno, Letterman, and O’Brien – A Comedy of Heirs

January 18th, 2010

The individual brands of NBC’s late night comics are being trashed, by the actions of management and the comics themselves.

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Man As Brand – Tiger Woods

December 14th, 2009

Off the Green and into the Rough

When a human being becomes a brand by virtue of their talent and fame, their name is synonymous with everything they represent – the good and the bad.

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Goldman Sucks – Too Big to Feel?

December 7th, 2009

Is the 140-year old bank’s success leading to brand-blindness?

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Thoughts … On Brand

Neither deep nor finely crafted. Feel free to take exception – or not. Need help? Just ask.

Recent Comments

  • Shannon: Love!
  • mojo: Simple is as simple does.
  • Bonnie: This is better than just “thoughts”…i t is a workbook simplified! Thanks!
  • Spider: yup.
  • Michael Olsen: Met Harmon when working for National Car Rental years back. We did a “Sports Legends” golf...
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